UP Development's Projects in Florida

Scott Fish is a real estate developer who serves as principal at UP Development in Franklin, Tennessee. With considerable experience as a commercial real estate developer, Scott Fish has developed a number of commercial properties in the southeastern United States, including the following retail properties in Florida. 

- Orlando Fashion Square Mall
A 1.3-million-square-foot shopping center, Orlando Fashion Square Mall features such major retailers as Sears, Macy’s, Dillard’s, and JCPenney, as well as a 14-screen cinema and an 18,000-square-foot bowling alley. 

- Millenia Mall
Millenia Mall is located at the intersection of Interstate 4 and Conroy Road along Vineland Road. The 23-acre property is home to several big-name retailers, including Dick’s Sporting Goods and Home Depot. 

- Winter Park Square
An 11-acre property at 1000 North Orlando Ave., Winter Park Square is located in one of Central Florida’s most affluent areas. The shopping center is anchored by a 40,000-square-foot Whole Foods Market and a 25,000-square-foot Nordstrom Rack.

UP Development Leads Alafaya Retail Renovation

As principal of UP Development, commercial real estate developer Scott Fish has overseen a number of major retail center developments and renovations in several markets around the United States. Over the course of nearly two decades working as a real estate developer, Scott Fish has overseen such significant projects as The Shoppes at Alafaya in Oviedo, Florida. 

When UP Development first launched its efforts to revitalize The Shoppes at Alafaya, the construction firm faced a daunting task. Due to a number of logistical and legal missteps, development on the $38.4 million retail center had slowed to a halt. Challenged with turning a largely vacant development marred in legal issues into a thriving commercial center, UP Development recruited leading professionals from multiple sectors to collaborate on the project. 

The development of The Shoppes at Alafaya included a 50,000-square-foot renovation to Dick’s Sporting Goods, as well as the addition of 14,000 new square feet of retail space. BB&T Bank also entered a space vacated by a since-dissolved financial institution. These new tenants joined a collective 200,000 square feet of retail development space and now stand alongside major retail and dining outlets including Toys R Us, Babies R Us, Jason’s Deli, and Bahama Breeze.